Jot a few down yourself and get others to do the same

[zihadhasan012]

Tally the results and work out which one is most popular. In this case, the most common trait was 'Chocolates On Your Pillow'. As a domain name, chocolatesonyourpillow.xxx would be too long to be snappy and memorable, so we take the two most descriptive words (nouns) and use them. Hence, chocolatepillow.xxx becomes the brand and site domain. The instant impression has many effects.


Firstly, chocolates are seen as indulgences (for most), and qatar mobile phone numbers database illows are seen as relaxing, comforting and safe. So the site has a subconscious feeling of indulgence and relaxation - just what you want from a luxury hotel. The name is also not too obvious so you get a secondary effect for those inquisitive minds--people search for luxury hotel reviews and stumble across chocolatepillow and the name draws them in as it sounds intriguing. What have chocolates and pillows got to do with hotels? The connection has then been made (usually with an 'Ohhhhh.


..Yeah!' reaction when it clicks). They land on your site after clicking through from curiosity, and they remember it because it's quirky and usually gets an emotive response. That emotive response is the key! If you can get your brand to have a unique name that provokes an emotive response then you are onto a winner. You will get lots of return visitors, as well as being able to boost your rankings by not instantly targeting the very competitive keywords.