Tell a Fascinating Story That Entertains Your Readers and Creates Suspense a Total of 62% of B2b Marketers in the Survey Rated Storytelling as an Effective Content Marketing Strategy. There's a Reason for This. We Crave Suspense. This is Why We Sit Through a Three-hour Movie in the Theater. Even if It's Not a Thriller, the Story is Built on Suspense. Otherwise, Why Would People Bother Watching These Stories? If You Can Tell a True Story and Build Suspense, You’ll Have Great Success With Your Email Drip Marketing Campaigns.
You and Your Prospects Some buy armenia cell phone number list of the Best Emails Marketers Send Read Like a Personal Note From a Friend or Family Member. They Might Look Something Like This: Make Your Emails Feel Like an Ongoing Conversation Between You and Your Prospects You May Also Like: How to Nurture Leads: Strategies and Expert Tips for 2024 35 Ideas and Examples to Attract Visitors Obviously, We Have to Complete the Email as We Promised, but You Get the Idea.
It’s Okay to Use Familiar Language. In Fact, It May Even Improve Your Delivery. Email Clients Like Gmail and Outlook Look for Reasons to Send Your Emails to the Promotions Folder. If You’re Constantly Writing Like a Marketer, You’re Not Going to Find a Way to Get Into the Inbox. Try to Limit Complex Graphics, Embedded Videos, and Other Large Images. These Are Huge Red Flags for Email Clients Who Ensure the Most Relevant Emails Get Delivered — Not Emails That Users Don’t Want to Read.