The above considerations seem

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And only in the group of citizens with incomes below the subsistence minimum (250 dollars per month), which constitutes about 16% of the country's population, there is no point in distinguishing subgroups that differ in income dynamics, since, due to the strict budget constraint, these citizens, strictly speaking, are not in a situation of consumer choice. Age and stage of the family life cycle do not have a noticeable impact on the preferences of this income group. What can we say about such "subtle matters" as the nature of the dynamics of disposable income.

like a commonplace arithmetical banality to a refined intellectual, but kenya cell phone number list let me remind you that it took Russian journalists, politicians, social scientists and businessmen more than 10 years to realize that in any society, in addition to the rich and the poor, there is some kind of “middle class”. Back in 2001, statements like “There is no middle class in Russia, there never was, and there won’t be one in the medium term” were perceived in the circles mentioned above not as misanthropic spleen, but almost as a scientifically established fact. The first clear commercial proposals addressed to the middle class began to appear only during the “rally of the 2000s”. And such proposals have not appeared in the real estate and banking services markets to this day.

And we have taken only the purely economic reasons for the increased differentiation of consumer demand. There are also social ones, related to the structure of the household, the stage of the family life cycle. Psychological ones, related to the differentiation of lifestyles and lifestyles. Informational ones, related to the radical increase in the availability of information about goods and services. And if this only partially concerns citizens with modest incomes, due to rather strict budget constraints; then these factors concern the average and well-off groups in full.

Moreover, over 20 years of “basic consumer education”, and especially over the last 5 years of “accessible Internet”, Russian consumers have become much more literate. This factor, by the way, also increases the differentiation of consumer demand.