Psychological: Most people still consider links in emails to be spam, so your targets may simply ignore your CTA link.
Technical: Some of your prospects won't see a CTA if you turn it into an image because they disable images in emails.
Convenient: HTML-based email CTA buttons are easier to design and control, by changing their size, color, and position in the email body.
So, the first trick to consider if you are willing to influence your email conversion is to design your CTA as a button so that more potential customers pay attention and decide to click.
A funny thing about email button HTML is that while you might see a fancy button with rounded corners and a gradient in an email, the actual HTML for the button itself is very simple. It's just a regular button element with some styling applied via CSS.
Chances are, you’ve heard about color psychology and its role in brand identity and evoking specific emotions from consumers. The same goes for a CTA button in emails: consider its color when designing it to resonate with your brand palette and be bright enough for the consumer to see where to click.
Due to the aforementioned color psychology, experts specify the two best colors for CTA buttons nursing homes email list in emails: orange and green.
Orange represents friendliness and green represents peace, making both colors perfect for building trust and evoking positive emotions when clicked. Plus, both colors are bright enough to make the CTA stand out in the body of the email.
Some insist that the color red is also great to use because it speaks of excitement and desire, while others consider it aggressive and inhibiting performance. However, here it all depends on the context.
Whatever color you choose, depending on your brand identity and the emotions you want to evoke, also remember the contrast and size of the button.