Queuing this pop-up right after a customer is about to leave the web page with a full cart can be a great way to nudge them to make additional purchases with the incentive of free shipping or discounts on items.
Registration Popup Example
Inviting visitors to sign up for your Medium account. It’s a great example of how to acquire repeat website visitors and convert them further down the sales funnel.
Email Popup Example
This example has a similar color scheme to the background behind it, which helps the popup medical mail list blend in easily. However, the downside to this example is the lack of CTA: there is no space to type email addresses. This could potentially impact the conversion rates on this popup.
To avoid mistakes like this, you should study the strategies we have outlined below.
Strategies to Consider When Using Popups in Marketing Campaigns
Marketing your pop-up effectively can improve your business’s overall sales pipeline . Here are 7 strategies to consider when using pop-ups for your marketing campaigns:
Provide relevance
Don't implement pop-ups with outdated offers or product promotions. The last thing you want to do is make your customer feel betrayed. Update and maintain your pop-up channel and only promote relevant discounts and sales.