Mobiles rule the world and email marketing

[suchona.kani.z]

Artificial intelligence will make it much easier for you to spot trends, flawlessly track users for you , offer you solutions that have a chance of success, and help you identify content combinations that will work better, faster, and more effectively.

For example, the e-mailing tool Ecomail already uses artificial intelligence. When creating a newsletter, it automatically selects the products that customers are likely to be most interested in. It just needs to be said that the algorithm needs a huge amount of data to correctly determine which product to send to whom - it can take months to get relevant values. So not everyone can use this option.

Interactive content – ​​we all love to play
If you haven’t started sending interactive content to your recipients yet, then start doing so ASAP . Quizzes, games, animations, gifs, interactive forms, moving banners – all of these will grab attention and introduce germany email list your recipients to your business offer. Interactive content will help you increase product sales, build better brand awareness, and make your recipients look forward to your emails, so you won’t have to deal with low open rates.

Responsive design, mobile-friendly pages, and faster website loading times. A trio that you should ideally perfect. Google stated in its Connected Consumer Study for 2017 that 53% of Czechs use their phones at least as often as they use their computers. Of these, 16% of users shop in e-shops at least as often on their mobile phones as they do on their computers. In 2013, however, this was only 7%, so this trend should be taken into account.

Chatbot – instant answers for your customers
Instant responses to customers are a brand's ideal, but in the real world, it's not humanly possible.