The ad set has enough

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If you haven't heard about the new GDPR Regulation, this post is for you.

Seriously, the GDPR is a big deal, a game-changer, and we need to act on it. Preferably now.

That's why we've put together this GDPR Compliance Checklist for Digital Marketers.

First things first, this new law goes into effect on May 25, 2018, and affects every digital and email marketer in the EU. Needless to say, it can't be ignored. The impact is going to be huge. Start preparing now.

What is the GDPR?
The GDPR, which replaces the Data Protection Act of 1998, is designed to protect both consumers and businesses by standardizing data collection and sharing. From now on, consumer job seekers data data can only be used for the purpose for which it was acquired. The way customer data is distributed is changing, regardless of where in the world it is stored and processed. Every single one of the EU's 500 million citizens will be affected.

"any freely given, specific, informed and unambiguous indication of his or her wishes by which the data subject, by a declaration or by a clear affirmative action, consents to the processing of personal data relating to him or her."

Personal data refers to anything that makes a person identifiable, even granular characteristics such as political affiliation. An IP address is now also considered personally identifiable data.

We live in a world where first- and third-party data drives the digital world, revolutionized by social media and smartphones. But the new regulation will completely transform the rules for marketers.