How does your communicative message stand out in a world where consumers are bombarded with thousands of commercials and advertisements every day? A question that many organizations are concerned with. Although hooks seem to be the ultimate solution to break through the advertising resistance of citizens, 'hook fatigue' is around the corner. Due to the massive use of hooks, only the most original messages get the viral spread that is hoped for.
This article will use scientific research to substantiate why, despite some pitfalls and risks of hooking in, it is fax lists worthwhile to hook into relevant or recent events.
A hook is a communicative message, often in the form of an advertisement, that addresses a current event or trending topic. Hooks are classified as hero content . This is because they try to attract the attention of the public and aim to increase the reach of the organization. Because the theme of the hook is fully highlighted in social media, there is a good chance that the hook itself will generate thousands of likes, shares and comments. An excellent opportunity for brands to create brand awareness.