What is a search engine rankings report?

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A search engine rankings report is a detailed overview of how a website performs on SERPs (search engine results pages), providing insights into current rank, rank distribution, and changes in positions over time.

A search ranking report mentions the keywords that drive the most traffic to your site, tracks their initial rank and rank changes to monitor your site's positioning.

You can have a combination of these elements in your search ranking report:

Keyword rankings : List of target keywords with their current positions in the fusion database search results.
Ranking distribution : The keyword positions (e.g. [Top] 3, [Top] 10, [Top] 20).
Traffic data : Metrics such as clicks and impressions for each keyword.
Click-through rate (CTR) : Percentage of clicks compared to impressions for each keyword.
Average Position : The average ranking position for each keyword over the reporting period.
Keyword Trends : Changes in rankings over time, highlighting increases or decreases.
Search volume : Monthly search volume for each keyword.
Conversion data : All conversions associated with specific keywords, if tracked.