Short video formats dominate across all platforms:

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The audience is tired of overly polished content. Trending:

honest reviews with real experience of use
behind-the-scenes content;
live communication with the audience;
long-term collaborations instead of one-off advertising posts.
3. Video content is king


Instagram Reels;
YouTube Shorts;
TikTok;
live broadcasts.


To sum it up
Influencers, as a channel of communication mobile numbers in sweden with the audience, work well and bring high-quality results in the form of loyal customers. But you need to take a serious approach to selecting a blogger specifically for your brand. You should look not only at the number of followers on the blog, but also at the quality of the audience: whether it is solvent, are these “live” people who respond to the content, etc.

It is also important how influencers express their position, how they communicate with the audience, etc. Working with influencers affects the brand's reputation. Therefore, before concluding a contract, you should follow the blogger and collect analytics that will help you make a decision.

FAQ
Who are influencers and why are they important for a brand?
Influencers are individuals with large social media followings who have a significant impact on their audience. They are important to brands because: