Storytelling is a form of content marketing that tells stories about a brand and its products. To be effective, it must reflect the company's values and essence.
Identify Niche Influencers
Niche audiences enjoy sharing recommendations and experiences. As a result of these interactions, individuals emerge who become known in the media for sharing content of interest to the rest of the audience.
For example, it could be the administrator of a Facebook group, a YouTuber, or someone who creates a blog or website to discuss a specific topic. It's therefore important to connect with this influencer so they can carry out some type of advertising or promotion of the brand's products or services.
The more segmented you are in your target audience, vnpay database the better you can direct your strategies.
For a niche marketing strategy to work, it is essential to follow at least the following 4 steps:
define the ideal audience through buyer personas ,
find the niche in which this target audience is present,
think of a product or service of interest to this niche,
design strategies to promote that product or service.
Finding a niche can seem complicated; however, the best way is to think about how to address a problem that's relevant to your audience. All you need to do is find a group of people whose needs aren't being met and try to fill that need.
The best option is one that shows some potential for future business growth. To better understand this, we found an example of the application of niche marketing in the pet-friendly movement .
Used by hotels and various types of accommodations for adults who love their pets, and very popular in Spain, we see that the niche meets the characteristics we saw previously:
It is aimed at a very specific audience: adults who want to stay in a country hotel without children, but who want to bring their pets.
The niche has an adequate market size, as more and more households have pets.