Duolingo is a leading language learning app. One of the growth hacking strategies it implemented was gamification, where users unlocked levels and earned badges as they progressed.
Rewarding its users on a personalized basis helped them engage 99 acres database more with the platform, and thanks to this, they recommended it to their friends, which made its success a sure thing.
That's right, the popular Pokémon-catching game was one of those that took advantage of the benefits of growth hacking.
This phenomenon used "Poke Stops" in certain establishments, such as restaurants, to bring all users together in a single location. It was a way to get free advertising while having fun.
This success was so great that some McDonald's locations even created Pokemon Go gyms so that users could meet in order to increase their sales.
As you can see, these success stories are the best example of how you can reach users through unconventional strategies without having to invest a lot of money.
Growth hacking is here to simplify many things and, above all, deliver positive results. But for it to work, we need to know our audience's interests and tailor our services accordingly to provide them with something useful.