That AI has an impact on the field is clear. But what now? What questions can you ask yourself as an SME entrepreneur, agency or freelance marketer if you want to stay 'on top of your marketing game'?
SME entrepreneurs:
Do we have the right people on board to adapt to these changes?
How do we safeguard crucial knowledge in-house?
Aren't we making ourselves too dependent on external parties?
Agency:
Are we focusing on the right internal email id database free download knowledge development?
Do new hires score high on new tool adoption?
Do we have a program to develop juniors and mediors into Growth Enhancer or Change coaches?
Freelance marketer
Is my chosen specialization future-proof?
Can I collaborate more and smarter with others?
How do I develop myself into a Growth Enhancer or Change coach?
Thinking AI
Conclusion and final thoughts
The rise of AI in the field of marketing offers a number of opportunities to accelerate growth. This growth is driven by the fact that AI brings efficiency gains and takes production work off your hands. This enables you as a marketer to 'evolve' more quickly in your role.
In other words: marketers can use AI, under the right guidance, as a tool to develop more quickly towards a 'higher level of abstraction'. This means that marketers can accelerate in the coming years. This concerns their strategic skills and advisory skills towards internal or external clients.
The role of the marketer is thus increasingly developing towards roles such as 'Growth consultant', 'Growth enhancer' and 'Change coach'. That does not mean that there will not still be deeper specialisms within the field; the extent to which you can connect a specialism with a more integral approach to value addition that is growing.
That is where we believe the greatest opportunity lies. This opportunity is to use the brainpower of the marketer to make a greater positive impact in the world.