How to Create Viral Content? [Infographic]

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There are numerous articles circulating on the web about what makes content go viral . While some argue that it is a matter of luck, others go further and analyze everything from its composition to consumer behavior.

On this occasion, Problogger made an excellent infographic about the characteristics , motivations and tips to take into account to boost the virality of a content .

We won't reveal any magic formula to get your content seen by billions of people, but understanding the essence of those cases that achieved great success will allow you to get more out of your content :

“Saying that something has gone “viral” often means that a piece of content has been well-received and widely shared. For many online content creators, going “viral” is their ultimate goal. The truth is that the vast majority of content, even great content, will never enjoy widespread attention. But by understanding a few key points about what makes something viral, you can do a lot to get your great content the attention it deserves.”

Understanding virality
 Metcalfe's law is a way of calculating the value of a network. In this case, the value of a potential user who will share our content will be proportional to the number of other individuals to whom he can connect.

The more interconnections and ways of sharing there are between people, the easier, faster and more extensive it will be to share information .

Types of viral content
Ranking viral content , articles and blog posts are the most shared type of content, followed by interactive content (games, prompts and widgets), video/audio and infographics.

Why do we share content?
To know why content goes viral, it is necessary to understand the psychology of the user who shares the content. Generally, this type of information has the virtue of touching the feelings of users.

The content always has something innovative, an element of surprise that drives you to share it.

Viral content design
The infographic also offers different combinations of viral content design according to the characteristics we seek to obtain from them.

While written content is often known for its relevance and integrity, audiovisual content is known for its functionality and eye-catching appearance.

https://www.youtube.com/watch?v=hklF2r3FVq8&t=159s

A successful information design will be one that is able to bring together these four characteristics.

An example of this are multimedia articles , where the text is not only legible and new zealand email enjoyable to read, but is also complemented with videos and images.

[Tweet “Audiovisual content is more likely to go viral #ContentMarketing.”]

The secret sauce
If there is anything as important as a great piece of content, it is its promotion . If we have quality content but we do not disseminate it, its impact will be null.

In this case, good management of our Social Networks will be a great ally, since our viral efforts will be more successful. Some recommended places to direct our efforts are:

Social bookmarks and news aggregators: Digg, Reddit, Delicious, among others
Twitter:  Through our accounts or influencers
Blogs:  Maintaining relationships with authoritative bloggers
Advanced Users: Establishing connections with them on different Social Networks)
[Tweet “If we have quality content but we don’t disseminate it, its impact will be null #ContentMarketing.”]

Bonus Tip: Allow and encourage sharing of content , including sharing buttons on articles, calls-to-action , and incentives.