How much does it cost to rank first in a search engine?

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The amount you bid per click has a lot to do with what you’re advertising. You could pay as little as $0.50 per click, or as much as $5.00 per click. If you’re advertising for anything with high competition , such as legal, financial, or accounting services, expect your cost per click to be higher.
There are many online tools that can help you figure out what your potential costs will be based on search terms. Both Google Ads and Sklik have their own keyword planners that can help you find the right keywords for your PPC campaign and show you how competitive each word is and how much you’ll pay per click.



PPC ads on social media
The main difference between PPC ads on social honduras phone number data media and search engines is the way they are targeted . On social networks like Facebook, LinkedIn or Instagram, targeting is based on demographics rather than search queries. In Google Ads or Sklik, your law firm might target keywords like “divorce lawyer Prague” or “child support determination,” whereas on social networks, it’s different. Here, you target individual users using demographic data that the social networks store about them.

Using demographic targeting instead of keyword targeting allows you to expand your reach to people who fit your specific target customer profile , not just people looking for similar services. Attracting potential clients through PPC advertising on social media gives you the opportunity to reach new customers who don't yet know they need you.

For example, a Facebook ad can target people over 40 who are interested in buying a property, or mothers on maternity leave, under 25, who live