Where to get data
We have collected the main and most accessible methods of analyzing and collecting data about customers to form segments and buyer profiles. For the most effective result, it is better to use not one method, but several.
1.
First of all, you can take lebanon mobile database information about your customers from analytics systems that are integrated with your website (Yandex.Metrica, Google Analytics).
With their help, you can find out:
age, geographic data of visitors;
what devices are used;
time spent on the site;
number of pages viewed;
sources of referral to the site;
features of behavior on the site;
and so on.
2. Competitor analysis
If you do not have your own analytics, then studying your competitors will help you understand your potential target audience. For example, using various services, you can analyze the audience of your competitors' sites and find out:
the volume of traffic to the competitor's site (remember that the data may differ);
traffic sources;
behavior on the site (refusals, time on site, etc.);
interests; and other data.
3. Audience Surveys
In addition to analyzing statistics, you can directly reach out to your customers using surveys. You can read more about how to properly collect customer feedback here.
There are many ways to conduct a survey, such as:
using specialized services: Yandex.Vzglyad, Google Forms;
on your website or in social networks and messengers (for example, using quality assessment in online chat );