People are curious about the lives of politicians, they look for someone to represent them and they need to see themselves in that public figure. Using Snapchat in the election campaign will give you the opportunity to show what your life is like as an ordinary citizen.
Also let your voters follow your campaign routine, use the app to record meetings, rallies, etc. This way you can project an active image to the population.
4. Use chat
There is nothing more unpleasant than contacting someone through one channel and having them direct you to another, who then redirect you to a different one. As we have shown, this network is made up of young people, and they have an urgent attitude; everything has to happen quickly.
Many politicians and companies end up adopting this practice uganda mobile database of transferring users to other networks, and this is not at all attractive. If the person contacted you on that app, they want the interaction to start and end in that same space.
Therefore, don’t hesitate to use Snapchat chat in your election campaign. If a voter starts an interaction there, do everything you can to respond to their request in the same place. Only transfer the person to another channel if it is really necessary.
5. Be careful with your image
Snapchat is a social network where a relaxed atmosphere predominates, and you can definitely establish a strategy that involves good humor. But be careful: as a politician, you need to adopt a posture that conveys credibility; too much joking around can hinder your electoral campaign. So, be careful with your image!
6. Don't use the Ads function
According to the Electoral Court, paid advertising on social media is prohibited. And Snapchat is no exception, so don't forget: all your posts must reach your audience organically. In other words, you cannot pay the companies responsible for promoting your posts.