Learn about the two parts of EEAT that Google didn't tell you about

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Learn how transparency and visibility complement Google EEAT and explore how to integrate these elements into your marketing strategy.
Transparency and remarkableness of the EEAT concept
In this article, I will focus on Google’s EEAT concept and add the terms “ attention ” and “ transparency .” These additional elements are often overlooked, yet are essential to demonstrating trustworthiness.

Transparency – highlights who is behind the content or business. This growth rate almost replicates last year, when investment in radio advertising also showed similar growth. Radio operators netherlands phone number data estimate that investment will grow in the second quarter at a comparable pace to 2023. This stable growth indicates continued confidence among advertisers in the effectiveness of radio advertising and its important role in marketing strategies. The expected growth in the second quarter of 2024 indicates that advertisers continue to perceive radio as an effective medium for reaching a wide audience.

Attention – reflects recognition or impact in a specific area.

Putting Google aside for a moment, what is the cornerstone of business success? Trust. Customers gravitate most to brands they trust.

Google is focused on guiding its users to trustworthy companies. Expertise, Authority, Experience, and Trustworthiness (EEAT) make a great whole, but trustworthiness requires transparency and attention .

So how can attention and transparency help build your brand's credibility in the eyes of both consumers and Google?