We have been saying it for many years, but if how to build phone number list you are not present on the internet, you do not exist in the eyes of potential customers. If we want to be teasing, having an unreferenced website or not having one at all is almost the same.
You trusted your son-in-law's cousin, or an agency that developed a completely personalized website for you that cost you an arm and a leg, but when you search on Google: nothing, nada, nichts, niet, walou.
Your competitors are on the first page and you are not.
And don't come and tell us "yes, but we've been leaders for 30 years" . Google doesn't give a damn about it like its first indexing.
It is therefore essential to design your site in accordance with good natural referencing or SEO practices . Almost everyone can do paid referencing on Google Ads (a credit card is enough), but you will be displayed for the duration of your campaign and will disappear.
Think long term because SEO is a marathon not a sprint: optimize your content, your pages, your netlinking and the authority of your domain.
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Content marketing again: create a blog on your site to establish your credibility
With rare exceptions, a site without a blog (or without audio, text or video content) is not a site with an audience.
At the very least, it's a showcase, and at best, it's an e-commerce site that hums along and converts your visitors into customers while you're on vacation .
According to Wikipedia , and many other publications that have copied the variants that can also be found in Le Larousse or Le Robert:
“ A blog is a type of website … used for the periodic and regular publication of articles … generally succinct, reporting on current events around a particular theme .”
Your site must be designed so that Internet users can quickly find the information, product or service they are looking for .
This organization should not be disturbed by your news and promotions. Optimize your user journey so that they contact you and place an order or request a quote, a test, an appointment.
Don't mix news, expert articles and product sheets.
You can get help from AI if you are lacking inspiration or if you want to maximize the rapid production of content (be careful to stay on top of the content all the same...).
Your company blog is the journal in which you can publish content that interests your audiences at each stage of the customer journey, announce product launches. Not only will it allow you to be better referenced by search engines, but it will also be able to establish your legitimacy.
Don’t tell your prospects you’re the best: prove it with expert articles, case studies, testimonials, frequent and interesting posts. And all kinds of lead magnets.