We bring you five buzzwords
that we will all surely hear about this year.
Mobile first
The share of
website visits via mobile devices is constantly growing and will continue to grow. For
one of our clients, with traffic exceeding 1 million/UIP/year,
we see a current share reaching almost 20%
So how do you satisfy
such a large number of users? Offer them an adaptive design for your website.
A design that can handle a full HD display, a tablet, and a smartphone.
.
Content is king
And graphics are his
subjects. Really. Think about the content you publish on your website
. Offer users interesting and office 365 database engaging text that will
motivate them to return to your site. Start a company blog,
write news, send a newsletter. Communicate.
Conversion
Do you have hundreds, thousands,
tens of thousands of visits to your website, but you still don't get any inquiries
or people don't order your products? When evaluating your campaigns, do you only look
at the number of new users? Start tracking direct conversions. Set clear
goals for your presentation or e-shop and try to increase the conversion rate, not the number
of visits.
Social
Back to communication.
You have to go to the market with your skin. Start communicating openly on social networks,
look at others than Facebook. In the Czech Republic, LikedIn,
Twitter, Google+, YouTube, but also Pinterest ,
which recently brought Czech localization, are very strong.
Personnel
Personalize your content
and marketing activities. Use remarketing. Do you send a regular
newsletter? Segment your subscribers and offer them only
what they might be interested in.