But let's go back to our tulip

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How much is your company worth? How much is a tulip bulb
Leave a comment / Blogging / By Diego Ricci



“ How much is your company worth? ” the investor asked the owner of the company he wanted to acquire. “ As much as a tulip bulb ,” the entrepreneur replied, winking with a smile. In this post I will tell you the story that inspired the choice of the new MarkCom logo.

How much is your company worth?
Pascal van de Vendel
The anecdote happened, a long time ago, to a dear friend and client of mine. One day some investors came to the company interested in buying his business. They asked him the question, perhaps provocative: "How much is your company worth?" He, seraphic, replied: "Sorry, it's not for sale. It could be worth as much as a tulip bulb".

How the new MarkCom logo was born
This story is the basis of my choice to redo the MarkCom logo, on the occasion of its twentieth anniversary. Yes, we gave ourselves a new symbol that, like the previous one, meant something and represented our mission. So goodbye to our four-leaf clover and hello to the tulip.

How much is your company worth?

What does this flower have to do with it? Perhaps you don't know that in the seventeenth century in Holland a real speculative bubble was created around tulips. A bulb could be worth as much as an apartment in Amsterdam. So its value was incalculable: enormous or practically zero. Everything was tied to a financial bet.

Of the bubbles I have personally witnessed, I remember the one involving technology companies linked to the Internet. The dot.com bubble, between 1997 and 2000, caused the loss of thousands of jobs and a lack of confidence in the web by businesses.


The answer my client gave to the investor struck me deeply. And it still makes me think today. How much is my company and my know-how worth? What value do the people who work for me and collaborate with my company have?

You, the entrepreneur who has been reading me for a while, will have asked yourself these questions. Sometimes we feel a sense of uncertainty and we let ourselves be overwhelmed by the pessimistic answer: my business is worth little or nothing. Then there are times when everything is going swimmingly and the perception of one's own value increases.

Where is the truth?
How much is my business really worth? I can’t base a malta mobile numbers definitive judgment on moments, positive or negative. So, what is the yardstick? The ability to communicate value consistently . Day after day, without interrupting the virtuous cycle: you don’t have to be special today, tomorrow and the day after tomorrow. You always have to be special for the people who trust you.



When a company is able to always communicate the value of what it offers, it presents itself as a credible interlocutor to be chosen. Communicating value presupposes knowledge of oneself, of the market in which one operates and of one's customers. And that value is transmitted by the logo, the sign, the brand. Which condense all the positive aspects.

This is the reason that led MarkCom to choose the tulip as the symbol of its business : a reminder to be perceived as communication craftsmen who help other companies communicate their value. And not as a soap bubble.