The considerations for this option

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The fees for professional services that the agency has established with the advertisers should not really change, since the agency does nothing more than pass the advertiser's billing information to the media and configure the payment method so that the advertiser can pay directly. The challenge for the advertiser is to receive the invoices and reconcile them. Of course, in the case of advertisers who were already paying the media directly from the start and their campaign was set up in this way from the beginning, there is no change with the Law against how they worked before.


OPTION 2: THE AGENCY PAYS FOR THE MEDIA “ ON BEHALF AND AT THE ORDER ” OF THE ADVERTISER In this option, THE AGENCY reconfigures the media so that the media bills “The uk whatsapp number data Advertiser” directly, just like in the previous option, but the agency continues to provide its advertisers with the service of paying the media. Only that, based on the Law for the Transparency of Advertising Contracting , this can only be done on behalf of and under the order of the advertiser and under a Mandate that must be covered by a commercial mandate contract .


Law for Transparency in Advertising Contracting are: A new service contract must be signed, stating that the agency will pay for the media “ on behalf of and at the order of the advertiser ” and that the professional services contract is complemented by a Commercial Mandate Contract between the advertiser and the agency. In addition to signing a new service contract, a Commercial Mandate Agreement must also be signed between both parties, meaning there must now be two contracts. Some agencies are including a mandate clause in their existing contracts, but since the Law specifies that there must be a Mandate Agreement, it is best to follow it to the letter.