People tend to trust media without a strong position of their own, that is, those who present facts rather than opinions.
Often, media outlets with such a name work in the network. The information that appears in them is a crude reflection of the ongoing information war. Such sources can provoke a company to pay them, blackmailing them with new compromising information. In short, such sources should not be trusted unconditionally.
Measure, Degree, Depth: Adjusting the Thoroughness of Reputation Checks in the Media
Tens of thousands of publications appear in the media every day, and the number of a company's counterparties is usually in the hundreds, or even thousands. In order to integrate media reputation assessment into the routine counterparty verification procedure, special tools are needed that automate such assessment. Mastering new tools and changing established procedures usually does not please anyone, but there is good news! Often, you can get by with little bloodshed.
Let's consider methods for assessing the business reputation of a counterparty using SCAN tools.
Basic analysis of media reputation in SPARK-Interfax
The SPARK counterparty verification service, familiar to colombia mobile database many, includes, among other things, an analysis of publications mentioning the counterparty, according to SCAN data. The analysis is carried out for the last year, the report includes the overall ratio of positive and negative mentions and topics found in the news. In the search results, you can view fragments of publications relevant to the request.
Screenshot of a report from the basic module with analytics of risky publications in the media for Alfa-Bank JSC. Source: SPARK-Interfax.
Analytics of risk publications about JSC Alfa-Bank in the basic module of SPARK-Interfax.
Screenshot of the relevant fragment of the media publication for JSC Alfa-Bank. Source: SPARK-Interfax.
An excerpt from a risky publication from the report on JSC Alfa-Bank
Extended reputation check for media outlets in SPARK-Interfax
Advanced counterparty risk assessment capabilities include:
checking references in closed and paid sources,
archive of publications for 5 years,
analysis of 52 risk factors,
the ability to refine your search query,
Automatic daily counterparty portfolio report - with risk factor analytics and the ability to view full news texts.
In the basic version of the SPARK module, a relevant fragment of the news is displayed upon clicking, in the extended version and in the SCAN itself - the full text of the news.