what about personnel and demand for services, what to talk about with the audience and how to deal with neural networks
We gathered top experts to find out how the PR industry is doing, and then compiled their insights into this article.
The last Media Wednesday was memorable for us because bright PR experts from different industries gathered in one place and discussed current challenges for the industry: deeply, with examples and certainly with humor. While we are preparing the next Media Wednesday, we decided to share the main points from the past event.
In this article we covered the following issues:
What messages do people expect from companies?
How have companies' external communications changed?
How is the demand for PR honduras mobile database services changing?
What about the staff?
Is Artificial Intelligence a Game Changer in the Industry?
What messages do people expect from companies: care, ecology, business news
In conditions of growing uncertainty, people want to feel more confident. Therefore, first of all, those companies that convey care, support, and social investment will be heard.
Of course, the population has a great demand for responsible actions by businesses. This was especially noticeable during the pandemic: while the flywheel of the state machine is turning, a lot of time passes, but business is nearby and can quickly purchase PPE and bring ventilators. When you simplify communication as much as possible, show managers as ordinary people who communicate with residents, go to workshops and wear helmets, then people respond very well to this. This is the new sincerity.
Vadim Kovalev
Advisor to the General Director of the Management Company Ural Steel on interaction with government authorities and sustainable development
When anxiety is growing around, people want to understand that business is sustainable and that it helps in some way. Just not in the spirit of "we gave away three rubles," but that we are doing something comprehensively: remodeling a park as part of some urban program, volunteer movements, collecting garbage along Lake Baikal, etc. The federal press considers such topics minor, but such stories organically spread across the regions - in the regional press, among local bloggers.