Churn Rate = (customers who canceled)/ (customers

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Just follow the following formula:Churn Just follow the following formula:Churn Rate = customers who canceled the service during the month/customers at the beginning of the month x To make it easier to understand, let's consider an example. Suppose that in your company, there were customers at the beginning of the month. After days, you realize you have customers.

Following the formula above, with the data from this algeria whatsapp data example, the account would look like this: from the beginning of the month) x / x , x Churn Rate = In this case, your Churn Rate would be %. Just above we talked about Just above we talked about revenue Churn.

To make your calculation, you need to take the average ticket of each customer who canceled. The formula is: Revenue Churn = total sum of the monthly amount paid by customers who canceled. It is also a good practice to measure this number as a percentage, to know exactly how much of your monthly revenue was affected by cancellations.