A Brief History of Fetch Rewards

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The origins of Fetch Rewards can be traced back to a group of entrepreneurs who saw the need for a simplified and rewarding shopping experience. The founders, Wes Schroll, Daniel Litvak, and Tyler Kennedy , recognized the growing challenge consumers faced in navigating the overwhelming number of loyalty programs and paper coupons while shopping.

To revolutionize the way consumers interact with brands and retailers, Schroll and Kennedy advertising data envisioned a mobile app that would streamline the rewards process and make it easier for shoppers to earn and redeem points. In 2013, Fetch Rewards was born.

Fetch Rewards initially started as a platform focused on grocery shopping, partnering with major brands and retailers to provide users with a seamless and easy way to earn rewards. The app allowed users to scan their receipts after making a purchase, automatically identifying eligible products and awarding points.

The early years of Fetch Rewards were marked by rapid growth and expansion. By offering a user-friendly interface and a wide range of partner brands, the app quickly became popular with consumers looking for hassle-free rewards. Fetch Rewards’ success was further enhanced by its ability to integrate with existing loyalty programs, allowing users to earn points from multiple sources on a single platform.

In 2021, Fetch Rewards expanded its reach beyond grocery shopping by adding new store categories, such as restaurants . The move broadened its appeal and attracted a more diverse user base.