Let's see together why and how she did it!
In the short film See you at 5 Chanel has managed to combine its rich heritage with elements of modernity.
Margot Robbie's red suit is a tribute to the one worn by Carole Bouquet in Monuments , a campaign shot by Ridley Scott in Utah in 1986.
This emblematic look creates a link with the brand's past , reinforcing its positioning as an iconic and timeless brand , and underlines how the myth of Chanel N°5 lives on across different eras and muses.
At the same time, the modern czech republic phone book aesthetic and the involvement of current stars, young trendsetters like Margot Robbie and Jacob Elordi, contribute to making the short film relevant for new generations as well.
Chanel's Communication and the Fashion of the Past
Red suit worn by Carol Bouquet in Monuments
The celebrity endorsement
The choice of Margot Robbie and Jacob Elordi as the faces of the campaign is pure strategy.
Margot Robbie , the new face of Chanel N°5, is an internationally renowned actress and represents a contemporary, independent and self-confident woman ; just like the one the brand is aimed at.
Jacob Elordi , on the other hand, makes the campaign interesting also for Millennials and Generation Z , especially thanks to his strong following on social media and his popularity among the younger generation.