Full screen video

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Artificial Intelligence software is increasingly present in our lives, and it has also reached websites with chatbots. This is a computer program that allows a conversation between people to be simulated, either to request information or to carry out an action. Siri and Cortana are well-known examples of this type of technology.

Using a chatbot on your website can help you automate interactions with your site visitors, vk data providing fast and easy support, and it's also available 24 hours a day. To ensure an excellent user experience, it's important that when developing your chatbot you create a personality for your chatbot that fits your brand, and create a "bank" of pre-written messages that are as accurate as possible, so that the program can select how to respond most appropriately to the interlocutor.

How about adopting this technology to improve online communication on your website? Learn 5 tips to include a chatbot in your web project .


You’ve probably already noticed that video is revolutionizing digital marketing, and the field of website creation hasn’t been left behind. The “full screen video” trend proposes including a video on the main page of the website that takes up the entire browser window. Why? Videos are a very powerful tool to capture the attention of visitors, after all, they help to clearly communicate a message thanks to the use of images, animations and voice.

Think about it, what could be a 600-word blog post can become a 3-minute video, where you visually showcase your product or service, or explain to your potential customers how your product can help them. A video will help you add an interactive touch to your website, and make a visual impact.

If you decide to use this strategy on your website, we recommend that the video be short, between 2 and 3 minutes, to keep your visitors' attention and avoid making your site too heavy. To find out what type of video you can use in your strategy, we recommend reading: 9 types of videos you can produce to be more successful with your business .