1st box of the AstroBotXMas calendar published on the @playstatioit profile
Apple: Heartstrings
And among the best Christmas campaigns 2024, Heartstrings cannot be missed, a commercial created this year to promote the AirPods Pro 2 and in particular the new Hearing Aid function . a few years ago and we talked about it in this article . The new function makes the headphones real hearing aids and can only be had upon specific request.
Apple's commercial tells the story czech republic mobile number of a father who can't hear his daughter play the guitar she just received as a gift. It draws on empathy and the disappointment of seeing a father who can't enjoy unwrapping Christmas presents with his family. The product is almost invisible, but the power of the function is very clear, thanks to a significant change between before and after its activation.
In just a few minutes, Apple gives a lot of space to values, managing to recreate coherence with past commercials.
Conclusions
The campaigns we saw today didn’t just promote products or services, but told stories and created experiences trying to engage consumers in the Christmas spirit.