Email unsubscribe – also called unsubscribe – occurs when a consumer tells you they no longer want to hear from you. When this happens, you should remove the email address from your database – either automatically or manually.
Someone who unsubscribes from your email marketing campaign no longer wants to receive your emails. They may have many different reasons, but the result is the same.
It is imperative that you respect the opt-out. After all, they are not always a bad thing, as someone who does not want to receive your email marketing messages is probably not a good candidate for the customer. Alternatively, they may be grateful that you respect their wishes and buy from you later.
Additionally, various regulations mandate that you make it easy to unsubscribe from your emails. For example, Section advertising database 5 of the CAN-SPAM Act clearly mandates that you include an easy way to unsubscribe from your emails.
Take a look at this email from Zornna. If any of their subscribers want to unsubscribe, they can do so simply by clicking the unsubscribe button right at the bottom of the email.
Zorna email Unsubscribe
Image via Ground
13 Email Signup Best Practices to Create Effective Email Signup Forms
12 Email Signup Best Practices to Create Effective Email Signup Forms
Now that we’ve covered the terminology, let’s put it to use in your email campaign . Email marketing can be your greatest asset, but only if you know how to do it right. Let’s take a look at 13 great ideas for opt-in email marketing.
Don't ask for too much information in your email signup form
Email sign-up forms should be short and to the point. Asking for too much information will scare away people who don't have the time or energy to fill them out or are concerned about their privacy.
A single-field top bar can work very well. Since users only need to enter their email addresses, you've already overcome a lot of objections.