This is especially valuable in the case

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High-quality increase in recognition. People have long since developed immunity to advertising. It is perceived solely as a desire to sell. As an imposition of a need. Through influencers, interaction is warmer. After all, the audience is already tuned in to listen to the author, perceives him with trust. Consequently, your message immediately falls into a warm "fertile" field.
Building loyalty. A recommendation from a media croatia mobile database personality you trust is likely to resonate with you. Often, it works like a friend's advice. And sometimes even more effectively.
Clear communication of benefits. of new products. A popular blogger whose target audience coincides with yours will be able to clearly explain why your products and services are good, and people will almost certainly listen to him. Moreover, this is essentially a demonstration by personal example, and this always works better than just advertising.
Improving reputation. Actually, this is why we started this conversation. Everything works clearly here: if a popular person talks about you, then your suggestions deserve attention. If such a person is trusted, then the recommendation will most likely be listened to. And your brand will be associated with the personality of your target audience's favorite.
Of course, we are not saying that absolutely every brand needs to promote itself through influencers. This is still a rather specific communication channel, tied to a specific audience. But if it suits you, then why not use it. At the very least, it is worth a try.

Reputational goals of working with influencers
In the context of brand reputation management, integrations with opinion leaders will be useful in solving the following tasks:

Increase audience loyalty. If a media personality uses the products of a particular brand, even without directly advertising it, this gets a response from subscribers. Roughly speaking, if an idol uses it, then it’s great.