Increase income:
Increase your revenue by encouraging customers to add more products to their orders. Forrester research analyst Sucharita Mulpuru found that product suggestions, such as displaying related or better products, also known as cross-selling and upselling, can contribute to about 10-30% of an online store’s profits.
Benefits of post-purchase upselling
Post-purchase product suggestions often appear in the “You may also like” section. Source: Shopify
Promote customer loyalty:
Offering relevant and valuable upsells can improve the customer experience and foster loyalty. A study by Bain & Company shows that a 5% increase in customer retention can boost profits by 25% to 95%.
Increase Average Order Value (AOV):
Post-purchase upsells can help increase the average product value of your store. For example, McDonald's has successfully used this strategy with their "Do you want fries with that?" upsell, which increased their average product value. Read this case study to find out how they can do just that.
Provide a personalized shopping experience:
Post-purchase upselling allows you to offer personalized deals restaurant email list free based on the customer’s purchase, improving their shopping experience. In fact, 91% of consumers are more likely to buy from brands that offer relevant deals and recommendations.
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Best practices for increasing post-purchase sales on Shopify
Integrating with a Shopify upselling app:
It helps automate the upselling process, saving you time and resources as you don’t need to set up and manage upselling strategies manually. These apps can analyze customer behavior and purchasing patterns, and provide personalized recommendations that are more likely to lead to conversions.
Some of the most popular Shopify post-purchase upselling apps are: ReConvert , Last Upsell , Honeycomb , LimeSpot Personalizer
Pro Tip : GemPages , one of the best Shopify page builders, integrated with another third-party Shopify app , namely ReConvert, to provide the best and easiest way to convert as well as a better customer experience.
Offer an attractive product bundle with better deals – If you’ve ever purchased a product online, you’ve probably seen something like this.
Offer an attractive product package with better deals.
Post-purchase upsells can significantly
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