It is increasingly important to sell with confidence and exclusivity and to defend your ideas against copycats. Therefore, it is essential to protect the intangible assets of your business, such as your corporate identity through brands, your content through intellectual property, your innovations through patents or trade secrets and your innovations in form through designs.
Company Creation
Tags: Intellectual property , SME , competitiveness , company
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This is what the technological director of the Premo Group, Antonio Rojas, did, who participated in the CEVIPYME program , a joint initiative of the General Directorate of Industry and Small and Medium-sized Enterprises, the Spanish Patent and Trademark Office and the Spanish Chamber of Commerce, to make the most of what made his company different and unique.
The PREMO Group is an innovative company from Malaga mexico cell phone number lookup designs and develops components in its R&D+Engineering Centre to be able to manufacture them on a large scale, especially for the automotive sector and the technologies present in Industry 4.0 (robotics, virtual reality, machine to machine , machine learning and big data ).
The PREMO Group saw the need to patent innovative components in order to succeed in an increasingly competitive market. After participating in the CEVIPYME programme, which helps companies protect their intellectual property, they now patent every innovative component they make. The PREMO Group currently has 11 European patents and has filed one global patent (PCT).
PREMO Group's technology director, Antonio Rojas, says that they managed to "protect their intellectual property and obtain a global patent (PCT) to compete worldwide and prevent their competitors from copying them. They entered the market with all their intellectual property protected."
Rojas also advises other companies that “it is essential to patent, it is what gives value to the company, to intellectual property and it is what makes sense to compete in a market that is increasingly incisive in product competition.” The idea is that “we should not only compete on costs, but also on innovation.”
What is CEVIPYME?
CEVIPYME is the SME support centre for the protection of innovation and has the financial support of the European Regional Development Fund (ERDF). This programme helps companies to understand, register and make profitable all intangible assets. In addition, it offers guidance on the type of industrial protection best suited to the needs of each business, provides information on existing procedures and offers information on the financing of aid or the implementation of ideas.