With Web Push, you can reach almost all common browsers. Chrome, Chromium, Firefox, Safari (on MacOS), Samsung Internet and, in the future, Edge also support this functionality. This already enables market coverage of almost 90 percent.
With Web Push, brevity is the soul of wit. Web Push messages kenya phone number data are short messages that are placed as an overlay on the website. They primarily consist of a headline and a short text. The effect is further enhanced by integrating an image. A link takes the interested party directly to the desired offer.
What needs to be considered with Web Push?
As with other channels, it is important to find the right frequency for the messages that are sent out. For one target group, it might not be more than 1-2 messages a week, while for another target group, you can send this number a day without them feeling spammed. Ultimately, it is the same as with all channels: the better you know your target group, the more successful you will be. For example, you can also address them in a personalized way if you link the web push message to a newsletter.
You can find further information on the topic of Web Push in our blog post “Push messages – How to make the channel a success” and on our website .
Customer Insights at the recipient
The customer insights on the recipient allow you to get to know your customers and prospects even better. For example, you receive information about response behavior, i.e. on which days and at what time the emails are preferably opened. You also receive information about the devices used, such as whether mobile phones or tablets are preferred. What is particularly interesting for shop operators are the newsletters with which the recipient has generated particularly high sales.