When you get to the point of thinking about how to best structure an ad on AdWords, then it means that you have already reached a good point. In fact, you have understood the need to invest in order to advertise and reach users who fully fall within the target. Only in this way will you be able to become the right solution for certain professional needs.
In order to place an ad at the top of Google results, you must participate in an auction for the search terms that have been used. Each single click on your ads will in fact have a cost, which is more than acceptable given that benefits of reaching overseas chinese consumers in europe these are clicks coming from users who are looking for exactly what you offer (with a great possibility of obtaining conversions).
In addition to the economic aspect, Google also evaluates the relevance of an ad based on the keywords that have been chosen. This is why it is necessary to create a campaign with ad groups that are perfectly in line with user searches.