EEAT factors and the path to content originality

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Content remains king, and in 2025 its status will depend on optimization for EEAT factors. In case you’ve forgotten what that is, here’s a reminder:

EEAT (Experience, Expertise, Authority, Trustworthiness) are the criteria Google uses to evaluate the quality of content. While they are not direct ranking factors, the algorithms take these metrics into account to determine the relevance and value of content.

EEAT used to focus on YMYL (Your Money or Your Life) sites, but now it applies to all resources. The rise of AI content is forcing Google to adhere to high standards of search results quality.

How to improve EEAT indicators in 2025:
Create original content. Customer testimonials, in-depth research, and unique ideas are your key strengths. The more unique you are, the more likely you are to gain the trust of your audience and search engines.
Keep your content current. Study user behavior canada telegram screening to identify popular topics or gaps in your content. Regularly update old content and add new content that meets current needs.
Maintain the expertise of your content. Your articles should have a “face.” Make sure each corporate blog author has their own page with a detailed biography that confirms their qualifications. Include information about their position, experience, achievements, certifications, and education.
Maintain user trust. Make sure your contact information on your site is up-to-date and your user data is secure. These simple steps will help strengthen your reputation.
Any information on the website must be accurate, well-founded, and contain links to verified sources.

Using EEAT factors in 2025 is not just a requirement, but an opportunity to stand out from your competitors and strengthen your brand's position in search results.