Let them sit on your hard drive for a few days

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Each of your emails will probably only be a few paragraphs, so you can easily finish it in a short amount of time. Focus on quality Just because you wrote your email drip marketing campaigns in one go doesn’t mean they’re ready to go live. , then come back to read them — one right after the other. Look for inconsistencies, grammatical errors, logical fallacies, or anything else that might upset or annoy your readers.

Pay attention to flow. Most cp number philippines importantly, make sure every email delivers something valuable. If your subscribers feel like they wasted their time after reading your email, then your job isn’t done. Use short paragraphs in your drip marketing emails Long paragraphs can be daunting, and you have to remember that at least some of your subscribers will read these emails on a small device like a smartphone or tablet. So keep your paragraphs short. This is a concept best illustrated visually.



Here is an example of an email formatted using dummy text: Use short paragraphs in your drip marketing emails 1 Here is a second example. This is the same dummy text, but with four or five lines per paragraph. Use short paragraphs in your drip marketing emails 2 Which of these emails would you rather read? It doesn’t matter if the information is the same. Long, drawn-out text can daunt readers, so they’re less likely to read it.