We helped test the iOS app Bazaart with Chinese users and wrote up this post about it.
This post will show you:
How to do a simple telegram in philippines usability test with five Chinese users.
What the tests showed for Bazaart in-particular (some tips will be relevant to other readers too).
Table of Contents
Bazaart’s Situation
How To Do Mobile App Usability Testing With Chinese Users
PLANNING – USERS, TASKS, QUESTIONS
TOOL SELECTION
RECRUITING
Our Learnings
ALL SUGGESTIONS
OUR TEAM’S SUGGESTIONS (NOT TESTER OPINIONS)
Bazaart’s Situation
Here’s how Gili Golander, co-founder of Bazaart, described the situation:
“What is Bazaart
Bazaart is an award-winning photo editing and design app. People from all walks of life use it: teachers, writers, musicians, small business owners, kids and seniors. They use Bazaart for personal stuff, like making family collages or hilarious memes as well as for business, like making their social media posts, and even book and music album covers. It is also used in art and science classes in schools around the world. It helps people discover their creativity, accomplish projects, and be their own designers.
Bazaart is quite different from the photo editing tools Chinese users are accustomed to which focus heavily on beautification. Its strength lies in the ability to remove a photo’s background, combine multiple photo layers, and use design templates to easily create beautiful photos.
bazaart-chinese-ios-app.jpg
Our objective
Bazaart is currently serving people worldwide, with the United States being its main market. We are interested in penetrating the Chinese market and have made several efforts in this direction such as creating a custom Chinese App Store presence, translating the app, hiring a Chinese speaking employee to help with content and support, and preparing content specifically for the Chinese user.
Bazaart recently went viral in China due to a video posted by one of our users on Douyin. The user made the last frame in his video with Bazaart and posted a video to show how he accomplished it. That led to a surge in downloads from China and showed us a use case we had not thought of before.
douyin-screenshot-bazaart.png