But, as a marketer, you’ll also experience other benefits from multi-channel campaigning, including:
With a presence on a greater number of platforms, you’ll receive greater brand recognition. This is partially because investing in one channel can increase interest in your business through other channels. For example, one study found that advertising on YouTube can increase Google searches for your brand name by 420%.
Customers can interact on their favourite medium or platform

By advertising on different mediums and platforms, you give your customers a choice in exactly how they interact with your business. This means that they can use the medium they are most comfortable with.
As well as providing your customers with a clear benefit, this also means that you’re likely to see an increase in completed conversions.