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And I Point You To An Article That Asks Whether You’re All-in With Content Marketing.listen To (Or Watch) The Weekly Wrapour Theme This Week Is Controversy. Benjamin Rush, One Of The Signers Of The Declaration Of Independence, Is Said To Have Written, “controversy Is Only Dreaded By The Advocates Of Error.” That May Be True. But As Prince Sang, “i Just Can’t Believe All The Things People Say.”let’s Wrap It Up.listen To The Episode (Time Stamps Apply To Both The Audio And Video Versions):watch It, Too:one Deep Thought: How Controversial Should Your Content Be? (:)if There’s One Rule Has Proven, It’s This: Controversy Gets People Talking.

Controversies Are Everywhere These Days. They Range From The poland whatsapp number Profoundly Serious (The State Of Politics, Unmistakably Silly (Whether Toilet Paper Should Spool Over Or Under – It’s Absolutely Over, By The Way).literally Anything Can Spark Controversy – Including The Fact That The Merriam-webster Definition Of “literally” Says The Word Now Also Means Figuratively.but I Digress.in Marketing, Developing Controversial Content Often Causes Controversy Among Team Members. Some Brands Take A Side In A Provocative Debate To Inspire Conversation, Get Wider Reach, And Pierce Through The Noise Of Media.



They See It As A Form Of Steganography – A Way To Embed Brand, Product, Or Sales Messaging Within The Body Of Content Around A Controversy.brands Take A Side To Inspire Conversation, Widen Their Reach, Or Pierce Through Media Noise, Says @robert_rose Via @cmicontent. #weeklywrapshare On Xremember Gillette’s Branded Content Campaign The Best Men Can Be? It Intentionally Addressed Toxic Masculinity Among Young Men At The Height Of The #metoo Movement. Those Who See The Campaign As Successful Point To The Extraordinary Levels Of Heated Engagement It Received.