How to Grow Your Blog 1 Create Editorial Calendar
The backbone of every successful content marketing strategy and I cannot emphasize this enough, is the editorial calendar.
As we all know by now, the fundamental pillar of any great content marketing strategy is your ability to produce high-quality content at a consistent rate. Increasingly, that’s what the major search engines (like Google) are rewarding, so it’s an important tenant to learning how to grow your blog.
In order to find your target audience (and bring them to your blog), you’ll need to be able to produce content that they find valuable. To keep those readers, you need to be able to create, develop, and publish that valuable content on a regular basis.
While this sounds relatively simple on the surface, even the best bloggers in free australian email leads world will often struggle to meet this seemingly innocuous requirement.
"Too often, bloggers take an ad-hoc approach to producing content. While this might work for a while, it inevitably leads to problems."
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Too often, bloggers take an ad-hoc approach to producing content. While this strategy might work for a while, it will inevitably lead to problems and stall out efforts to grow a blog—such as eventually running out of creative steam and not knowing which blog post ideas to pursue next, losing sight of your overall content marketing strategy, or missing deadlines and opportunities for promotion.
Without an editorial calendar, you’re never quite able to look beyond today and tomorrow. And how are you ever going to be able to grow a blog if you never get the chance to move beyond the short term?
A well-structured editorial calendar solves all of those problems by keeping your content organized, focused on your audience, and constantly flowing. Believe me when I say that your editorial calendar (or lack thereof) will be the one thing that makes or breaks your blog’s ability to grow.
Thankfully, I’ve spent the better part of a decade perfecting my editorial calendar template—both to manage content as I grow my own blog, and in growing the blogs of the world’s top startups like LinkedIn, Google, Zendesk, Adobe and more. You can grab my template for free right here: