People often make decisions based philippines number on what others say about a product or service. Again, put yourself in the customer’s shoes. If you were shopping for a product on Amazon and saw the following two user rating statistics, which one would you prefer to buy? Use customer reviews and testimonials in your abandoned cart emails2018 06 21 01 29 07 Window The first one, right? Not only does it have more reviews, but it's rated9 stars.

The second one only has3 stars. Add reviews, testimonials, and other examples of social proof to your emails. Make sure they’re specific to the product in question — otherwise, they’re useless. Show Related Products and Wishlist Items in Abandoned Cart Emails Maybe your potential customer found a product they liked, but it just wasn’t the right fit. You’ve had this experience before, so you probably relate to that consumer. Adding related products and highlighting wishlist items can help your readers decide to buy.