What is See-Think-Do-Care Framework

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The See-Think-Do-Care Framework is nothing more than a customer-oriented methodological framework, based on understanding the consumer journey, and consists of four stages:

View: This stage is comprised of the largest, most qualified, and most addressable audience.
Thinking: This stage is the part of the audience that is actually thinking or considering a particular thing.
Do: This stage is made up of that marketing list of plumbers subset of the audience that is looking to buy.
Nurture: In this phase, the audience refers to current customers, those who have already purchased your product or service.
With the following video you will understand a little more about what we are talking about



As you can see, the framework segments the audience according to their purchase intent. In the image below, you will see how Kaushike classifies the type of audience according to the consideration stage (the “Care” stage is used for established customers).

Audience Type See-Think-Do-Care Framework

Now, the See-Think-Do-Care Framework can be applied to any marketing strategy , regardless of the channel you use. Let’s see how you can apply this framework to your business.

How to apply it
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As we mentioned earlier, the See-Think-Do-Care framework can be applied to any marketing strategy, for example, you can use it to optimize your website to drive organic searches, conversions, revenue, etc.

Remember that when we talk about optimization, we are not just talking about keywords; we are also creating an experience through the content and the various elements of your website.

So, how can you apply the See-Think-Do-Care Framework to optimize your site? Let’s take a look:

See
This stage includes the largest audience of people online who are interested in your product or service, and relates to the more generic search queries we see, for example, “athletic shoes.”

So if you sell sports shoes, you could create informative content that includes: sizes, colors, features and benefits of wearing a type of footwear, etc. As you can see, at this stage you are thinking about your audience's intention.

Think
At this stage, your audience is essentially already thinking about buying. Your website's job should be to help make that decision easier. What can you do? Create buying guides for athletic shoes. You can also include functionality on your product pages that allows your potential customers to compare various shoe models.

Do
At this stage we are already talking about a conversion, whether it is buying a product or registering to obtain more information about your brand or any other type of conversion that you consider important.

This process will be easier if you incorporate some elements into your website, for example, an eye-catching “add to cart” button, an online chat, a form to request more information, or a call to action that drives the customer's decision.

Remember that the traditional journey from the top of the funnel to the bottom is no longer linear. Yes, your audience will likely follow all three stages to reach conversion, but that doesn’t mean their actions will be in that order.

While you’re in the “View” phase and offering an informative web page, your audience can benefit from choices in the other phases of the journey, so they can move at their own pace.

Care
It involves not only people who have purchased once, but multiple times. Those who have renewed their contract. Those who have long-term income that results in commitments to our brand.