We create ad groups

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We create ad groups

Select a feed from the previously uploaded ones: in it you will be able to add the necessary parameters for URLs. If the links initially did not have UTM tags or they were deleted during upload, now is the time to write them. Click the button to go to the window with the choice of properties.

This interface recently introduced the ability to output text from the feed to the title. If you are not satisfied with the titles in the preview when creating creatives, you can cancel automatic titles here and use texts from the feed. Click the checkbox and enter the tag from which they will be taken (only one tag is allowed, and the case electrical contractors email list matters here, so it is better to copy its name from the feed). The title can have no more than 33 characters, everything else is cut off.

Having added banners, we will set up filters for them:

Let's come up with a name for the filter.

Let's choose the target audience.

Let's choose a filtration method.

The following audiences can be specified in Yandex.Direct smart banner filters:

New : Users interested in similar products.

Retargeting : have already viewed products on your site.

Both (new and retargeting) and those who visited your site but looked at other pages instead of products.

Then you need to set up filters according to the conditions:

Select product categories.

Specify price range.

Specify manufacturers.

Cover only products in stock.

Setting up filters

You can set up filters both through conditions and through the product group tree. The main thing is that the feed contains all the parameters by which you set up filters.

So, if the vendor field is missing in the feed, it will not be possible to create an ad with a filter by manufacturers. This also applies to the “only products in stock” checkbox (the offer must have the available attribute).

When setting up filters based on feed conditions:

You need to set the conditions themselves and the required values.

Mark "only in stock".


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Filtering parameters here can be combined using the “AND” condition.

Where to see the smart banners view
Where can I see what smart banners generated from an approved feed look like in Yandex.Direct? They are hidden quite deeply, and I'll have to dig through examples and templates. It's not possible to simply view banners in the campaign settings interface.

If you want to make sure your Smart Banners are attractive, have the right formats for your topic, and are error-free, go to your campaign and then:

Click on banner creatives .

Hover your mouse over the ready-made options without clicking on the “show all” link and click on “Edit”.

In the new window that opens after clicking, select the layout, size and theme of the smart banner.

In the next window, select the desired feed from the drop-down list. And only here you can see the appearance of smart banners without searching for them in all networks.

Quite confusing. But you also need to find out where these smart banners will be shown to regular users. To do this, look at the statistics on advertising platforms and then, going into incognito mode, enter several logical (in your opinion) search queries into the search engine, which the buyer will search for, and go to the platform of interest. As a rule, these are Yandex services: