Covered the phone number with a magnifying glass icon.
Set up an "event" in Google Analytics when a user clicks this button.
We compared the time range from pressing to the actual call.
The region was fixed.
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We could stop here. But we decided to go further. Having checked the client by user-id, we determined:
did he call one dealer or several;
which of them he chose (perhaps one of the singapore consumer email list dealers is not doing his job very conscientiously);
what he was doing on the site before the calls;
what products were you interested in;
what information did you study?
Learn to analyze your website! You will save your marketing research budget, but at the same time get a lot of tools to increase sales .
Use web analytics systems and study your customers. Analyze all the data you receive: about the time of visiting the site, the pages viewed, the methods of searching for information, the advertising channels from which the user came. Study the data on the time of calls to the company and their number, on the devices that visitors used.
You will have your own results, conclusions and insights. You will feel that you have found the pulse of sales, discovered a living source of information. This is very inspiring, helps to develop. Apply the information received wisely - and your sales will grow many times over.