What has already changed in the real estate market with the expansion of digital marketing

[muskanhossain]

Moving from offline to digital media is still a challenge for some people, not only in the real estate market, but also in other sectors. People who had the vision to see outside the box helped shape the world we live in today. Examples of this are companies that are still considered new: Google, Amazon, Apple, Netflix, Spotify, etc.

What all these companies have in common is that their leaders were disruptors and saw opportunities in a sector that everyone else still felt uncertain about. Today, they are the ones who command the global market in their sector. The CEO of Amazon, for example, was just a bookseller in 1999 and became the richest man in the world in 2017.

Transformation
Transformation is something that happens quickly or slowly. Sometimes it’s not easy to visualize or no one tells you. Transformation can be something unexpected. It can change the way you consume content (Spotify / Netflix) or it can change the way you stay or move around the city (Airbnb / Uber).

These transformations have undoubtedly already begun. The way nepal whatsapp data properties are sold is becoming increasingly digital. Between 2012 and 2016, 5.6 billion dollars were invested in companies focused on transforming the real estate market.

Several companies have received incentives. In addition to those that work directly with the real estate industry, many are focused on helping consumers, improving the experience of market transactions, assisting with transactions between buyers, etc. As well as other aggregated markets: construction, financing, mortgages, etc.

They are all called the “proptech sector”. And these types of investments are only likely to grow, even more rapidly, in the coming years. After all, the real estate market is literally a gold mine. This market is valued at 228 trillion dollars worldwide. It is worth more than the combined GDP of all countries. It is the largest market in the world .

All of this is part of a great transformation that is still happening and that everyone needs to follow.

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Innovation
The entire real estate market is reinventing the way it looks at the sector. And one of the things that all these new businesses have in common is making the rental and sales market as simple and satisfying as possible.

This new industry needs to be practical. Today’s real estate market is much more than it once was. Today, these disruptive companies see each situation as real problems, people, needs and dreams that each person has. They try to connect these dreams with the market to create the future.

And these innovations only happen because the market is constantly changing. There is a new technological reality and society, in all its sectors, is adapting to it. This new world has brought the internet, social media, online payments and a huge diversification in the economy.

That's why companies called proptech and fintech are becoming more and more common. They are run by people who understand that innovation is necessary and are looking to see this as an opportunity. And, consequently, they are also the fastest growing.

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Intermediation
Data, research, information, price forecasts, artificial intelligence, platforms that allow for increased financing or mortgages… All of this directly influences how the market operates today. If you don’t work with any of these platforms, it’s a sign that you’re already out of the market.

Today, we see a real estate market offering images from drones, properties making life easier for residents through the internet of things, virtual reality innovating the experience of visiting a property, and digital marketing reinventing the way of reaching interested parties.

It is important to understand that, in the past, the agent was the central party, traditional media was the first step, and portals were almost non-existent. In our reality, the internet plays a large part in the business: Google, social media, real estate portals, websites... They are all accessories to achieve the same goal: renting or selling.