Reduces the dependency on individual employees and reduces risk

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Surprisingly familiar! Scenes where OMO is used Surprisingly familiar! Scenes where OMO is used As purchasing behavior combining online and offline has become more common, OMO has become incorporated into various aspects of everyday life. The following are some examples of situations where OMO is actually being implemented: Digital Signage Chatbots Mobile Order Unmanned cash register Table Order Mobile Payments Digital Signage Digital signage is video equipment such as projectors and displays that are installed in places such as stations, offices, commercial buildings, etc.


It is mainly used for advertising, but is also used as egypt telegram database one of the OMO measures. For example, in the case of apparel, the digital signage in the store will display the stock status and detailed information of the clothes, and you can purchase the product you are interested in by scanning the QR code. Another attractive feature is that you can try on the products in the actual store and the products themselves will be delivered, so you can shop empty-handed.


Chatbots A chatbot is a system that uses AI to automatically answer questions from customers. Some chatbots not only resolve questions, but also have the ability to introduce products that meet the customer's needs. You may have a strong image of chatbots being displayed on e-commerce sites or owned media. However, there is also another way to use chatbots: "Installing monitors with chatbots in physical stores." If chatbots can check stock availability and display reviews, they can help customers choose products and reduce the effort required for store clerks to respond.


Mobile Order Mobile ordering allows customers to confirm their order on their smartphone before coming to the store, and then just go to the store to pick it up. It is mainly used in fast food restaurants. Using mobile ordering can reduce the time you spend waiting in line at the register, and since it's a cashless payment method, you can just pick up your order empty-handed. Also, since mobile ordering requires going to a physical store, it could be used to "directly suggest compatible products" based on past order history.