Operate vaguely without setting evaluation criteria

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Decide the timing of your approach Once you have decided on your target, you need to decide when you will approach them. When designing a scenario, the timing of this approach is important. Even if the approach is of high quality, if it is carried out at a time when the customer does not feel it is necessary, the desired response will not be obtained. Also, if the approach is made too frequently, the customer will feel annoyed and will drop out.


For example, if you are a BtoC business, it would be singapore telegram database ideal to schedule your approach to customers at the following times: Immediately after purchasing the product Immediately after registering on the official LINE Coupon expires 1 week ago A few days after purchase Time to use up the product Of course, the above is not an absolute answer, so you will need to experiment to determine the best timing to approach your target. 5. Decide the message you want to convey to customers at each moment Once you've decided the timing of your approaches, decide what message you want to convey to your customers for each one.


The message that resonates with customers will differ depending on the timing. If you send a message that does not match the customer's current state, you cannot expect a good response. In fact, if they think, "I still want to consider it, but you are contacting me multiple times," you may lose a potential customer. If you are a B2C business like the example above, approach them with appropriate content as follows. Immediately after the purchase, send a thank you email Immediately after registering with the official LINE account, you will receive a special coupon that can be used on your next purchase.