He starts overselling in order to overcome the objection

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When you find yourself getting emotionally charged during a sales conversation, it’s because of the story you are telling yourself about the prospect.

For example, you’re meeting with a prospect for the first time and she says, “I think we can do this in-house. I’m not sure if we need to outsource this project.” TRIGGER.

The salesperson may respond in a manner he later regrets.

Or, he shuts down because nothing intelligent is entering his brain other than asking himself how to end this meeting quickly.

It’s time to change the story (trigger), which changes the kazakhstan telegram data emotion (response), which changes the outcome (regret).

Perhaps this prospect just invested with another firm that fell dramatically short of expectations, so they are protecting themselves from another salesperson that is promising the moon.

Maybe the prospect doesn’t know how to buy your product or service. They are guarded because they don’t want to be taken advantage of.

When you change your story, you respond in a manner that you don’t regret.
“Mr. Prospect, that’s a fair assessment and you may be able to do this project yourself. Why don’t you and I discuss the pros and cons of outsourcing? At the end of our conversation, we should be able to figure out what is the best path for your organization.”

By changing the story and the accompanying emotion, you are able to execute the hard selling and influence skills needed to keep this prospect feeling safe and open to a bigger conversation.


In part three of this Sales Gravy podcast series, Jeb Blount (author of Sales EQ) and Jeff Kahn (CEO of Rise Science) discuss the bad things that happen to you when you don’t get enough sleep, and how sleep impacts sales performance.

Scientists have been studying sleep and health for over 100 years. They have proven that without enough sleep your health, motivation, passion, and cognitive abilities deteriorate. The good news is you can instantly feel and perform better by simply getting enough sleep.