Another advantage of using the Experiments feature is that it allows you to easily determine if there is a clear winner,

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Another advantage of using the Experiments feature is that it allows you to easily determine if there is a clear winner, based on the analysis of statistically significant changes.

It's common to lose track of the keywords you're bidding on, and going through each one to find duplicates is a time-consuming task.

In response to this need, Google Ads offers a very useful feature that does this work for you and you can access it through the Tools menu .

How to take advantage of this feature?
Using this feature you can choose between strict word order, if you are concerned about exact match keywords, or any word order.

By using any word order, you can eliminate broad match list of el salvador cell phone number searches or phrases consisting of the same words in a different order.

Shortcut 4. Use negative keyword lists
Another very useful Google Apps feature around keywords is the one that helps you organize negative keywords in an account.

Just like with duplicate keywords, reviewing all the negative keywords that have been added to a campaign or ad group can be time-consuming if not done automatically with this feature.
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The first thing you need to do is find this feature in the Google Ads interface by clicking on Tools and Settings , then Shared Library , and finally Negative Keyword Lists .

This option allows you to create lists and group certain negative keywords, and then attach them to different campaigns.

Additionally, you can separate branded terms from non-branded terms, to ensure there is no crossover between branded and non-branded performance.